Heineken Tanzania
Country Manager, Mr. Uche Unigwe, cites economic growth and a shift towards
premium buying patterns amongst their target consumer as a reason why Heineken
has decided to launch their new aluminum Star Bottle in
Tanzania.
"As the
Tanzanian economy grows, consumers have gained considerable buying power and are
maturing in their tastes and preferences. For example, young opinion leaders
come together in social networking groups in a manner that makes them stand out.
Everything about them should state that, including what they drink' said
Uche.
The
Heineken Star bottle is a symbol of upscale premium beer with same world-class
taste enjoyed in over 170 Countries across the world. A sleek metal Can with
classic bottle shape, it glows under UV light revealing an amazing shooting
stars pattern to complement a unique life-style. It will be available only in
selected high end clubs with the right audience.” said
Unigwe.
Heineken
launched the new Star Bottle on Saturday at Club 327 in Dar es
Salaam.
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