Prime
Minister Mizengo Pinda cuts a ribbon to mark official opening of the first
showroom in East Africa to stock BEKO products, a renowned electronic
manufacturing brand from Turkey. The showroom which is housed at KIDA Plaza in
Mikocheni B, Dar es Salaam is being managed by Modern Holdings (EA)
Limited. On
his left is Deputy Minister of Trade and Industry, Gregory Teu and on his left
is Chairman of Modern Holdings (EA) Limited Anselm Minja followed by Ambassador
of Turkey to Tanzania Ali Davutoglu.
Prime
Minister Mizengo Pinda shares a light moment with the Deputy Minister of Trade
and Industry, Gregory Teu and Chairman of Modern Holdings (EA) Limited Anselm
Minja after cutting a ribbon to mark official opening of the first showroom in
East Africa which will stock and distribute BEKO products from Turkey. The
showroom is which is housed at KIDA Plaza, Mikocheni B in Dar es Salaam will be
managed by Modern Holdings (EA) Limited.
Director
of sales for BEKO products, responsible Middle East, Africa and Turkic Republic,
Murat Buyukerk shows Prime Minister Mizengo Pinda some of the products
manufactured by the Turkish company shortly after Pinda launched the first
showroom in East Africa which will stock and distribute BEKO products which is
housed at KIDA Plaza in Mikocheni B, Dar es Salaam. The
showroom is managed by Modern Holdings (EA) Limited. Right
is Chairman of Modern Holdings (EA) Limited Anselm
Minja.
Director of sales of products AEG from Turkey
Murat Buyukerk he showed Prime Minister Mizengo Pinda some products manufactured
by the company immediately after the Pinda to launch the official shop of
distributing products AEG lililofunguliwa in the building of Kida Plaza
Mikocheni B, Dar es Salaam. Shop
it stands for Modern Holdings (EA) Limited becomes the first in the East African
region. Aliyefunga
red eagle behind the Pinda is Chair of Modern Holdings (EA) Limited Anselm
Minja.
Director
of sales for BEKO products, responsible Middle East, Africa and Turkic Republic,
Murat Buyukerk shows Prime Minister Mizengo Pinda some of the products
manufactured by the Turkish company shortly after Pinda launched the first
showroom in East Africa which will stock and distribute BEKO products which is
housed at KIDA Plaza in Mikocheni B, Dar es Salaam. The
showroom is managed by Modern Holdings (EA) Limited. Right
is Chairman of Modern Holdings (EA) Limited Anselm
Minja.
Prime Minister Mizengo Pinda
discusses an issue with the Chair of Modern Holdings (EA) Limited Anselm Minja
(left) during the launch of the first showroom in East Africa which will stock
and distribute BEKO products which is housed at KIDA Plaza in Mikocheni B, Dar
es Salaam.The
showroom is managed by Modern Holdings (EA) Limited. Right
is the Deputy Minister of Trade and Industry, Gregory
Tue.
Deputy
Minister of Trade and Industry, Gregory Teu (left) inspects a TV set which was
given to him as a gift after the launch of the first showroom in East Africa
which will stock and distribute BEKO products which is housed at KIDA Plaza in
Mikocheni B, Dar es Salaam. The
showroom is managed by Modern Holdings (EA) Limited. On his left is BEKO Sales
Director, responsible for Middle East, Africa and Turkic Republic Murat
Buyukerk, followerd by the Chairman of Modern Holdings (EA) Limited Anselm
Minja.
BEKO extends its footprints to Tanzania, East Africa
By
Correspondent.
A
renowned Turkish manufacturing company dealing with electronic appliances, BEKO
has open its first showroom in the country in collaboration with Modern Holdings
(EA) Ltd, making Tanzania a base for expansion of its footprints in East Africa.
While
inaugurating the launch at KIDA Plaza in Mikocheni B, Dar es Salaam at the
weekend, Premier Mizengo Pinda stressed the need to promote and strengthen the
good bilateral relations between Tanzania and Turkey, making it more meaningful
and beneficial. “We are determined to develop our bilateral relations
with Turkey in every field and we are happy to see world class Turkish producers
in our country,” said the PM.
According to Premier,
Turkey’s exports to Tanzania in 2011 were $170.7 million compared to $89.3
million posted in 2010. The top export categories were iron and steel ($63.1
million), petroleum products and related materials ($36.1 million), manufactures
of metals ($11.1 million), commodities and transactions not classified elsewhere
in the United States Standard International Trade Classification (SITC) ($8.2
million), paper or paperboard and articles of paper pulp ($7.1
million).
While
Tanzania’s exports to Turkey were $21.7 million in 2011, an increase of 52 per
cent compared to $14.3 million in 2010. The top five export categories for 2011
were tobacco and tobacco manufactures ($13.2 million), transport equipment ($4.9
million), crude animal and vegetable materials ($1.2 million), textile yarn,
fabrics, made-up articles and related products ($1 million), fish (not marine
mammals, crustaceans, mollusc and aquatic invertebrates
($269,000).
The
trade surplus of goods with Turkey was $148.9 million in 2011, 50 per cent
increase from $75.3 million in the previous year 2010. Prime minister
called up on the Turkish companies to open more showrooms in Tanzania for their
products in diverse cities like Arusha, Mwanza, Dodoma and
Mbeya.
He
noted that the decision of BEKO to open showroom in the country is a clear sign
of booming and constantly flourishing economy and standard of living in
Tanzania, adding that this move will enable more Tanzanians to afford its
products, hence, Turkey will continue to export more to Tanzania and Tanzanians
will benefit more.
However, Mr Pinda
outlined challenges facing trade sector, including clearing of goods at Tanzania
Ports Authority (PTA) and taxation issues under Tanzania Revenue Authority
(TRA), saying the government is working hard to ensure a conducive environment
for everyone doing business in Tanzania.
He
challenged Tanzania business companies to ensure they open showrooms for
Tanzania products in Istanbul, Turkey, saying TCCIA, ministry of Industry, Trade
and Marketing as well as Tanzania Investment Centre (TIC) can give guidance to
businessmen to establish areas of interest.
There
is a big demand for showroom in Turkey such as in the country, he
stressed.
On his
welcoming address, the Chairman of Modern Holdings East Africa Limited, Mr.
Anselm Minja, who is the sole distributor of BEKO products in the region,
mentioned that it is the aim of BEKO to establish a manufacturing plant in
Tanzania, whose products will be exported to the neighbouring countries, hence
making the products affordable to many consumers.
BEKO
Sales Director for Middle East, Africa and Turkic Republic, Murat Buyukerk said,
“We are active in more than 100 countries and become a choice of over 280
million people by our understanding of quality, high technology and smart
solutions with our production plants in Turkey, Romania, Rusia and South Africa.
We are targeting to become permanent in Tanzania and East Africa. We as BEKO
& Grundig will be searching for opportunities of added value investments to
Tanzania.”
On his
side, Turkish ambassador to Tanzania, Mr Ali Davutoglu said there is enormous
potential for greater bilateral cooperation between Tanzania and Turkey in areas
such as trade, investments, joint business ventures and tourism, and Turkey is
keen to further expand cooperation for the mutual benefit of the two
countries.
The
envoy said the exchange of business and government delegations will go a long
way in strengthening economic ties and promoting trade investment between the
two countries.
“I
appreciate the Tanzania’s achievements in the field of economy, business and
tourism. We will continue to support. BEKO’s effort is a transfer of technology
and job creation in Tanzania,” he said.
As
bilateral ties forge ahead, people to people exchanges have become closer
between the two countries, Mr Davutoglu concluded.
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